Emporio Armani is strengthening its position in the premium fragrance market with the launch of Power of You - a new perfume fronted by Kendall Jenner as global fragrance ambassador.
Set to launch on 28 January 2026, Power of You is positioned as a bold, modern gourmand fragrance designed to resonate with a new generation of consumers seeking confidence-led, emotionally driven scent propositions. More than a fragrance, the brand frames Power of You as an |expression of inner power", aligning with Emporio Armani’s long-standing focus on authenticity, togetherness and self-assured femininity.
The fragrance opens with a vibrant maracuja-passion fruit accord before unfolding into a solar frangipani heart and a base of Madagascar vanilla absolute, benzoin resinoid and cistus absolute. The composition has been developed by Givaudan perfumers Nisrine Grillié and Nadège Le Garlantezec.
Power of You is housed in a jewel-like ruby-toned bottle designed as a statement piece for dressing tables and bathroom shelves alike.
The appointment of Kendall Jenner as global ambassador reinforces Emporio Armani’s ambition to connect fragrance with fashion, celebrity and cultural relevance. One of the most recognisable figures in global fashion and beauty, Jenner brings significant reach and cross-generational appeal. She fronts the Power of You campaign in a film directed by Gordon von Steiner.
Jenner said: "Joining the Emporio Armani family was a total no-brainer. I’ve always loved that they empower you to just be who you are. The Power of You scent is everything - it’s magnetic, rich, and feels really sensual."
The launch comes amid heightened strategic focus on Armani Beauty, following reports that L’Oréal is moving toward a potential acquisition of Giorgio Armani’s beauty business after the designer’s death in September 2025. Chief Financial Officer Christophe Babule confirmed last month that the group is "definitely" examining the possibility and expects to begin work on the deal "very soon".
L’Oréal already holds a licence (valid until 2050) to develop Armani fragrances, skincare and makeup, with the brand considered a key asset within L’Oréal Luxe.
If completed, a full acquisition would convert the long-term licence into ownership, strengthening L’Oréal Luxe’s position in prestige fragrance and beauty, and potentially enabling deeper integration of launches such as Power of You across global retail and marketing channels.
forwarded from https://theindustry.beauty/armani-appoints-kendall-jenner-as-face-of-new-fragrance-amid-loreal-acquisition-talks/