Eternal Beauty Holdings Limited has entered into an exclusive cooperation with Italian luxury fragrance brand CULTI, securing distribution rights for CULTI’s flameless home fragrances, car diffusers, personal care products and perfumes across mainland China, Hong Kong and Macau from January 1, 2026. The partnership is designed to deepen Eternal Beauty’s presence in the high-end home fragrance segment, broaden its price coverage within its brand portfolio, and position the Group to capture the strong growth potential of China’s premium fragrance market, thereby adding sustainable momentum to its business and strengthening its competitive standing in the region’s lifestyle and wellness space.
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