Fragrance is always a popular holiday gift, and this year there are some interesting trends shaping what shoppers are reaching for. Linda G. Levy, President of The Fragrance Foundation, conducted a satellite media tour in partnership with D S Simon Media to help shoppers navigate the top fragrance holiday trends this year and discover the most trending giftable scents for everyone on their list.
Fragrance Trends Take Center Stage for Holiday 2025
During the satellite media tour, Levy said Holiday 2025 is shaping up to be one of the most festive and fragrance-forward gift-giving seasons yet. She explained that from reimagined classics and culinary-inspired scents to wearable formats such as mists and body sprays, The Fragrance Foundation has curated a comprehensive guide to help shoppers navigate the season. According to Levy, key trends including Sophisticated Gourmands, Woody Scents, and Ultra Intense fragrances are defining the holiday fragrance landscape.
“The popularity of fragrance continues to grow each year with more brands and consumer excitement than ever before. With the accessible price points of hair mists and body sprays to the booming trend of super intense personal perfumes, fragrance is driving the holiday spirit in stores and online. It continues to be the star of the holiday shopping season,” said Levy.
For gift-giving, Levy highlighted the top fragrance trends and scent notes drawn from The Fragrance Foundation’s members’ newest and iconic scents.
Sophisticated Gourmands, Woods, and Ultra Intense
Sophisticated Gourmands continue to dominate the fragrance category this holiday season. Levy explained that edible scents, from savory to sweet, are appearing across both personal fragrance and home scent, featuring ingredients such as vanilla, almond, caramel, chocolate, cardamom, ginger, and saffron. Rather than overly sweet profiles, she noted these fragrances are often balanced with leathers, liqueurs, and woods for a more refined finish, while oud, sandalwood, and cedarwood add depth and warmth.
For consumers drawn to bold scents, Levy said the Ultra Intense trend is gaining momentum. She explained that longer-lasting formats such as Extraits and Elixirs amplify favorite notes and formulas, offering high-impact, statement-making fragrances ideal for holiday gifting.
Woody Scents and Leathers
Woody scents and leather accords continue to appeal to shoppers seeking richness and sophistication. These fragrances, Levy noted, deliver warmth and timeless appeal and remain especially giftable during the colder months.
Hair and Body Sprays
Hair and body sprays are particularly popular among Gen Z and younger consumers. Levy explained that these lightweight, sheer fragrances offer an alternative to intense perfumes and are ideal for layering. She added that their versatility and accessible price points make them an easy way to build a fragrance wardrobe while adding playfulness to daily routines.
Home for the Holidays
Home fragrance remains an essential part of the holiday season. Levy explained that candles, diffusers, and votives help create warmth and atmosphere for gatherings and celebrations. From sculptural vessels to refillable options, she noted that home fragrance continues to be one of the most popular and giftable categories of the season.
Forwarded from https://www.advfn.com/stock-market/stock-news/97475532/fragrance-foundation-president-linda-g-levy-share