Following the success of Guardians of Memories, Givaudan expands its digital storytelling with an immersive game to plunge yourself in nature, discover the iconic ingredients of perfumery, develop your imagination and co-create, in a fun and educational environment.
Givaudan announces the launch of Garden Makers, its latest fragrance-inspired experience on Roblox, the online platform with over 150 million daily players. This second opus continues the journey started with Guardians of Memories, moving from emotion to action, inviting users to plant, compose a garden of species and design their own universe. Through interactive play, Garden Makers introduces younger audiences to the world of natural ingredients, craft and perfumery.
"Developed by Givaudan's Fine Fragrance Marketing and the Digital Innovation teams, in collaboration with Novelab, the project underscores Givaudan's ambition to connect art, science and education through digital channels. It embodies the brand's innovative approach, bringing perfumery closer to everyday digital experiences."
David Kunau, Head of Global IT
"Beyond individual creation, Garden Makers celebrates a spirit of community and collaboration. Each player's garden becomes a living showcase, transforming creativity into a shared experience that reflects today's digital culture. Through this interactive world, Givaudan seeks to engage younger audiences and play an educational role by revealing the beauty of nature and the richness of the world of perfumery. The experience is both playful and educational, designed to kindle curiosity and perhaps even spark future passions for the art of fragrance."
Arnaud Guggenbuhl, Head of Global Marketing Insight & Image Fine Fragrance
With Garden Makers, Givaudan anchors its fragrance expertise in a universe that encourages co-creation and environmental awareness. By merging entertainment, technology and sustainability, the company reinforces its commitment to inspire, teach and elevate the art of scent beyond the laboratory. It also serves as a bridge towards future consumers, opening dialogue with Gen Z and Alpha audiences within a platform that's part of their everyday culture.